OBJECTIVE
To create a visual identity for a villa development company in Thailand, named Celesthai, with the goal of establishing a strong and appealing brand presence to support property sales.
RESULT
The project began with naming the brand. Celesthai is a fusion of the words Celestial and Thailand. The name reflects the brand’s core values: elegance, luxury, and a higher standard of living. Celestial conveys the idea of something elevated. Aspiring toward a more refined, luxurious lifestyle. Thailand grounds the brand in its cultural and geographical roots.
The visual identity started with the logo design. We created a symbol that captures the essence of the brand. An abstract form representing both a radiant star and a temple. It symbolizes luxury and spiritual elevation. This mark is paired with a custom-edited modern serif typeface that complements the symbol and enhances the uniqueness of the brand. Together, they form the iconic Celesthai logo. The color palette was chosen with intention. Deep, rich shades of black evoke the mysterious beauty of the night sky, while accents of gold highlight the brand’s luxurious character. The photography style and color grading follow this same tone—dramatic, elegant, and atmospheric—further reinforcing the brand’s identity.
To add depth and recognition, we developed custom patterns and symbols derived from the logo that are used throughout the brand materials. The result is a cohesive, refined, and recognizable visual language that is currently being used across all Celesthai brand communications.
